ATLANTA PUBLIC ADVERTISING

These paste-up posters have become a major factor in music release strategy in Atlanta, and they're found in all the most conspicuous places near the city entrance. This pair is prepared from a national budget, no doubt, and are executed with top production values, but they hang on the side wall of a deserted store in a poor neighborhood.



Here we see Coca-Cola trying to use urban viral advertising art on the door of a burned-out garage that can be seen from one of Atlanta's inbound commuter trains.